Strategic partnership with the Group Beneteau: SEANAPPS CONNECTED BOAT SOLUTION IS LAUNCHED

Klaudia Jurić
Sentinel’s Journey Log
2 min readSep 17, 2021

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We are proudly announcing our new strategic partnership with Groupe Beneteau to bring a white-labeled solution to the market.

With the ambition to connect every Groupe Beneteau brand’s boat to their client, dealers, and the Group itself, SEANAPPS was born.

‍On top of the innovations and game-changing solutions introduced during the event “ON THE HORIZON 2021”, Gianguido Girotti, Deputy CEO in charge of the Brand & Product Strategy, revealed the SEANAPPS connected boat solution:

Developed together with our partner Sentinel Marine Solutions, this on-board smart application enables boaters, dealers, and charter companies to connect to their boat or fleet at any time. We are very excited to kick start this solution with a series of BENETEAU, JEANNEAU, and PRESTIGE models. By 2025, all 9,000 boats we build every year will be equipped with SEANAPPS as standard equipment. It illustrates well our philosophy and our business approach: we are the integrators of a solution developed by our partner, a solution that we deploy on a vast scale.”

Marko Pihlar, CEO of Sentinel Marine Solutions and partner of Groupe Beneteau for the SEANAPPS solution added:

“As an end-to-end solution provider, we are now able to take the latest connected boat innovations into the mainstream. By partnering with Groupe Beneteau, Sentinel Marine Solutions will expand its global presence and contribute to transform, simplify and enhance the boating experience for thousands of users, with both new and existing boats.

This strategic partnership is confirming that the marine industry is serious about meeting the needs of the digital age, and we are excited to be able to witness this transformation while contributing to it.

Stay tuned.

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